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MICE (Meetings, Incentives, Conventions, Exhibitions/Events) is an emerging, popular industry with future prospects. By holding MICE events, surrounding industries such as tourism, marketing, trade logistics, design, catering and accommodation, cultural creativity, etc. can be stimulated, thereby promoting urban marketing and economic development. After the epidemic, hybrid exhibition activities (OMO) integrating virtual and real events will become the mainstream, and there is an urgent need to expand the professional field of smart exhibition technology application. The department focuses on cultivating students with dual expertise in Truism and MICE and management ability. Future employment can be developed in multiple fields such as exhibition marketing management, event planning, wedding planning, event hosting, exhibition design, festival activities, media public relations, amusement parks, resorts, travel agencies, and incentive travel. 

1. Features of Curriculum 

  • MICE and Event Management Group  
  • MICE and Event Management = exhibition event planning + smart technology application 
  • The teaching method emphasizes both theory and practice, and make full use of on-campus and off-campus tourism itinerary design, conference and exhibition facilities and organizing events as practical training for students. Industry-university cooperation with tourism and tourism organizations, PCO/PEO companies, and exhibition venues to provide students with internship opportunities for tourism, conferences, exhibitions, and event planning to increase students' practical experience. 
  • The curriculum emphasizes "learning by doing, learning by doing", closely linked with industry and university, introducing the rich experience and skills of practical internships and professional teachers into students' professional development, and reducing the gap between students' learning and application. At the same time, it actively guides students to obtain professional certificates related to tourism, MICE, and marketing, so as to further enhance the competitiveness of students entering the workplace after graduation. 
  • Tourism and Leisure Management Group 
  • Tourism and Leisure Management = Tourism service + smart technology application  
  • Tourism refers to the service industry in which travel agencies (managers, supervisors, tour guides, etc.) lead tourists to travel around the world, and is a mutually beneficial co-production industry that combines with related industries (hotels, restaurants, resorts, cruise tourism), and introduces tourism Learning subjects at the application level of service-related smart technology make tourism service management more effective. 
  • This group specially offers a series of courses to combine tourism major with leisure and recreation planning to cultivate talents in the operation and management of cross-field tourism, leisure and tourism industries. Many courses include natural ecology, cultural tourism, incentive travel or green tourism, etc., providing students with a learning process of learning activity planning, itinerary planning, tour guide explanation, and practical experience. 

2. Enterprise Internship 

  • Students must complete 450 hours of internship prior to graduation. Senior students can choose a full-semester or full-year corporate internship. Cooperating manufacturers cover various industries, such as PCOs (professional conference organizers), PEOs (professional exhibition organizers), Non-Governmental Organizations, Five-star hotel VIP services, amusement parks, resorts, travel agencies, marketing companies, etc., which providing students with rich career experience options. After the internship, they will be retained by the company and can smoothly integrate into the workplace.






3. Future development 


Employment Radar 

MICE and Event Management 

Graduates in this group can engage in MICE event planning, festival event planning, event project manager, booth designer, exhibition venue manager, wedding planner, event host, marketing planning, PR marketing, human resource administration, etc., and the graduate career paths are diverse and the demand for manpower in the workplace is high. 

Tourism and Leisure Management 

Graduates in this group can engage in travel agency, leisure and recreation management, tour guide, incentive travel activity planners, foreign language tour guides, leisure resort villages, travel and aviation industry, high-speed rail service administration, etc., and can also take public office exams to enter the Ministry of Transportation and Communications or the Tourism Bureau.